Barceló Hotel Group PR Agency Munich

Background information Since its foundation as a family business company by Simón Barceló in Felanitx on Mallorca 90 years ago, the Barceló Hotel Group has made a name for itself in the hotel industry worldwide and can boast over 290 hotels in 30 countries. This makes the hotel group the second largest in Spain and 30th in the international rankings. With a differentiated brand strategy, the Spanish group appeals even more precisely to different target groups and is divided into Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental and Allegro. In addition to city hotels, there are also Adults Only hotels and resorts that specialize in families and their needs. The hotel group's strategy focuses primarily on the expansion of the Barceló and Occidental Hotels and Resorts brands and includes numerous new four- and five-star hotels in Europe and the United Arab Emirates. In addition, the Spanish hotel group has joined Crestline Hotels & Resorts, an independent hotel company with 130 hotels in the USA. Further information can be found at: www.barcelo.com.